Today’s shampoos also consider ethics, convenience, and environmental impact:
- Eco-Formulations: Biodegradable ingredients, waterless formats (bars, powders), and reef-safe components.
- Smart Packaging: Recycled materials, refillable containers, and minimized plastic use.
- Sensory Experience: Signature scents, luxurious lather, and after-wash softness tailored to user preference.
Tip: If sustainability matters to you, look for certifications like Leaping Bunny (cruelty-free) or USDA Organic.
